Experience

Communications Officer - Sightsavers Ireland
April 2024 - Present

Developed and executed comprehensive social media strategies that drove a 47% increase in follower growth across multiple platforms within 6 months.

• Created visually appealing and engaging written, visual, and video content, resulting in a 366% surge in impressions and significantly boosting brand visibility.

• Launched and managed successful campaigns, leading to a 123% net audience growth and a 105% year-over-year increase in impressions.

• Engaged in trend monitoring and performance analysis, refining strategies and implementing community-driven insights that enhanced content effectiveness and boosted engagement by 188%.

• Fostered relationships with influencers in the non-profit sector, coordinating collaborations that amplified Sightsavers' message and brand presence.

• Regularly participated in cross-functional collaboration, aligning social media strategies with broader marketing and organizational goals.

Social Media Lead - Thomson Reuters Foundation
2021 - 2024

• Spearheaded the social media rebranding for TRF’s Context Newsroom, establishing it as a trusted voice in non-profit journalism, driving a 135% increase in impressions.

• Led the creation of high-quality multimedia content across Facebook, Twitter, LinkedIn, and Instagram, boosting engagement by 120%.

• Analyzed industry trends and competitor strategies to identify opportunities for growth and innovation, resulting in a 106% increase in follower growth through innovative campaign designs.

• Built and nurtured relationships with key influencers in the journalism space, driving engagement and strengthening partnerships that aligned with brand values.

• Successfully coordinated influencer-led initiatives that expanded the newsroom’s reach and reputation in the non-profit sector.

Social Media Manager - Euronews
2019 - 2021

• Developed and managed social-first multimedia content, overseeing the production of 60+ videos per month, ensuring consistency with Euronews' tone and brand message.

• Implemented strategies that increased community engagement and cultivated a 46% audience growth across key platforms, including Instagram and Twitter.

• Worked closely with the marketing and editorial teams to ensure the alignment of social media campaigns with broader organizational objectives.

• Monitored industry trends and integrated real-time responses to trending topics, driving timely, relevant content creation.